This Is Marketing! by Seth Godin 

Editor | Non-fiction

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders and fans from all walks of life, via his blog, online courses, lectures and bestselling books.

He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to the Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity and emotional labour.

The book, This Is Marketing: You Can’t Be Seen Until You Learn To See, teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It’s time for marketers to stop lying, spamming and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Seth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way, says The Financial Times while picking it as the Book of the Month.

About the author

Seth Godin runs TheMarketingSeminar.com, which is the intensive workshop that this book is based on. He also created the altMBA, a remarkable month-long workshop that helps leaders level up. Seth is the author of eighteen bestsellers that have been translated into more that thirty-five languages, and the writer of one of the most popular blogs in the world, found at seths.blog.

He’s worked with Jay Levinson, Bernadette Jiwa, Adrian Zackheim, Lester Wunderman, TED, Jay Chiat, Tom Peters, Michelle Kydd Lee, Jerry Shereshewsky, the Harvard Business Review, NYU, the MIT Media Lab, Mayar Alan Webber, Bill Taylor, Steve Wozniak, Steve Pressfield, Krista Tippet, Cat Hoke, Scott Harrison, Michelle Welsch, Jacqueline Novogratz, and change-makers, leaders and makers of ruckuses around the world.

In 2018, Seth Godin was inducted into the AMA Marketing Hall of Fame. That’s the culmination of more than thirty years of teaching, leading, starting, collaborating, failing, engaging and seeking.

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