Editor | Non-Fiction
Here is a book that is an inspiring and a practical guide to mastering change in the face of uncertainty.
The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting relentless change is hard. Companies get disrupted as challengers steal away customers; employees have to move ahead without knowing the answers. To thrive in today’s world, every one of us has to make change part of our job.
In Imagine It Forward (Published by Penguin, Price Rs 799), Comstock, in a candid and deeply personal narrative, shares lessons from a thirty-year career as the change-maker in chief, navigating the space between the established and the unproven. As the woman who initiated GE’s digital and clean-energy transformations, and its Fast Works methodology, she challenged a global organization to not wait for perfection but to spot trends, take smart risks and test new ideas more often. She shows how each one of us can—in fact, must — become a “change maker.”
“Ideas are rarely the problem,” writes Comstock. “What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’”
Change is messy and fraught with tension, uncertainty and failure; being “change ready” calls for the courage to defy convention, the resilience to overcome doubts, and the savvy to know when to go around corporate gatekeepers to reinvent what is possible.
Seth Godin, Author, Linchpin, has described Imagine It Forward as a rare gift. “This is an honest, behind-the-scenes look at power, success and influence, combined with vulnerability and practical advice. A book you won’t soon forget,” said Godin.
About the author
Beth Comstock is an American business executive. She is former vice chair of General Electric. She operated the GE Business Innovations, which developed new businesses, markets and service models; drives brand value and partners to enhance GE’s inventive culture. This unit includes GE’s inventive culture. This includes GE lighting, current GE ventures and licensing and GE sales, marketing and communications. Written about extensively, from the New York Times to Fortune and Fast Company, she has been named to the Fortune and Forbes lists of the world’s most powerful women, and is a LinkedIn Top 10 Influencer.
Tahl Raz is a storyteller of big ideas in business, technology and the social sciences that are transforming the way we work and live. An award-winning journalist and best-selling author, he has edited and published in everything from Inc. Magazine and GQ to Harvard Business Review and the Jerusalem Post.