Category: Business

Co-Creating Brands: An essential guide to contemporary marketing

Editor | Business Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the connective power of the internet and the desire of consumers to focus on experiences has reshaped

Going Public, the SEBI story by UK Sinha

Editor | Business As chief of SEBI, Upendra Kumar Sinha guided the regulatory body through some of its most crucial years. Successive governments appointed him on this crucial post-making him one of the longest-serving heads of the organization. Under his leadership, SEBI successfully fought a long legal battle with Sahara, and led the crackdown on

In which Rajesh Srivastava explains The New Rules of Business

Editor | Business The New Rules of Business by Rajesh Srivastava introduces the reader to sixteen curated “new rules” for doing business. Each new rule is explained through examples drawn from Rajesh’s own career and from well-run companies in India and across the world. It is written in a storytelling format and is an easy

52 Red Pills: A New-Age Playbook to Become Healthy, Wealthy and Wise

Editor | Wellness What happens when a corporate couple decides to bring their minds and efforts together to share their hyperlearning journey with the world? They embark on a magnificent adventure to distil ideas around leading more productive and healthier lives. This journey – which started as a couple’s conversation on New Years’ Eve of

Want venture capital? Understand Secrets of Sand Hill Road

Editor | Business Every start-up needs capital, and ambitious start-ups seek it on Sand Hill Road – Silicon Valley’s dream street for entrepreneurs. That’s where you’ll find the biggest names in venture capital, including the famed VC firm Andreessen Horowitz, where lawyer-turned entrepreneur- turned-VC Scott Kupor serves as managing partner. Whether you’re trying to get

Unstoppable: Kuldip Singh Dhingra and The Rise of Berger Paints

Editor | Business How do you go from being a shopkeeper to multi-billionaire in forty years? Kuldip Singh Dhingra, the patriarch of the Dhingra family and the man credited with building Berger Paints, has remained a mystery. He is low-profile, eschews media and continues to operate from a small office in Delhi. In this candid

Talk to Me: When computers become compassionate

Editor | Technology The next great technological disruption is coming. The titans of Silicon Valley are racing to build the last, best computer that the world will ever need. They know that whoever successfully creates it will revolutionise our relationship with technology – and make billions of dollars in the process. They call it conversational

Think, Lead and Strategize Like Kumar Mangalam Birla

Editor | Business The key to success is not destiny and coincidence as many believe, but a well-rounded strategy, managerial excellence and most importantly, clear and precise thoughts. These are also the traits that helped Kumar Mangalam Birla, Chairman of the Aditya Birla Group, expand the business from a $2 billion group to a whopping