Editor | Business
The New Rules of Business by Rajesh Srivastava introduces the reader to sixteen curated “new rules” for doing business. Each new rule is explained through examples drawn from Rajesh’s own career and from well-run companies in India and across the world. It is written in a storytelling format and is an easy read. It is a must-read for budding entrepreneurs and management graduates. The book will leave you feeling motivated, energized and brimming with new ideas (Raj Nayak, founder and managing director, House of Cheer; former COO, Viacom18)
About the author
Rajesh Srivastava is an alumnus of IIT Kanpur and IIM Bangalore. He spent over three decades as a manager in various sectors like beverages, food, commodities, personal care, and education. He was president of J.K. Helene Curtis Ltd (a Raymond Group Company). Rajesh then moved to education and became an adjunct faculty at IIM Indore and COO of S.P. Jain School of Global Management. He now works as a consultant and holds workshops for companies like Siemens, Mercedes Benz, Reliance, IE Business School (Spain), among others. Throughout his career, his writings have appeared in various publications including Outlook, Telegraph, Mid-Day, Business Standard, and Mint.