#BookRecommendation: Saying No to Jugaad, the story of big basket

Editor | Business
Saying No to Jugaad is a riveting account of how the start-up ecosystem in India evolved rapidly in the last 10 years. Ushering in a new turn in the country’s economy that shook up existing ways of doing business, start-ups brought together investors and a rare breed of entrepreneurs to create a set of unicorns focused, for the first time, on solving the country’s problems.
The book busts some of the common myths around e-commerce businesses and describes the evolution of grocery as the mother of all categories in this sector. It also is the story of how start-ups go through different distinct stages as they evolve and mature. The courage needed to hold your ground when the world seems to have a contrarian view, the relentless focus on customer centricity and the emphasis on foundation-building are illustrated through lucid and stirring stories.
Entertaining and anecdotal, the book is not a panegyric about the founders or the company but is the story of real people and a real company with real flaws but also several great ideas and moments. Saying No to Jugaad vividly captures the vision, culture and commitment to values which has made Bigbasket one of India’s most successful start-ups.
About the authors:
T N Hari is an advisor and sounding board to numerous young entrepreneurs and start-ups. He is also a Strategic Advisor at ‘Fundamentum’ and heads HR at Bigbasket.
LinkedIn identified him as the one of the Top Voices in India for three years in a row (2016, 2017 and 2018).
MS Subramanian currently heads the analytics function at Bigbasket. With an experience of more than 20 years in analytics leadership, Mani has worked with companies like Dell, McKinsey, Infosys, Ernst & Young and PwC and is a frequent speaker at industry and academic forums as an analytics expert.

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