Kitab Khana the best retail partner to host the Penguin Classics Festival

By A Correspondent

New Delhi: Penguin Random House India announced Kitab Khana as the best retail partner to host The Penguin Classics Festival, organised in November 2018. Starmark in South City Mall Kolkata came a close second.

The Penguin Classics Festival was a month-long sensory delight for book lovers and reading enthusiasts, spread across five cities at prominent bookstores. The festival brought a range of extraordinary Classics by Penguin under one roof, giving people a rare chance to explore the largest selection of Classics for adults and young readers.

The bookstores that came on board as hosts to the festival were- Full Circle stores in Khan Market, Greater Kailash 1 and Nizamuddin in Delhi; Kitab Khana from Mumbai; Blossom Book House on MG Road, Bangalore; and select Starmark stores in Chennai and Kolkata. These retail partners played an integral role in bringing the festival to the consumers with the most exceptional efforts in marketing, customer engagements and store ambience, bringing the charm of Penguin Classics to life, almost. As part of the festival, these bookstores were in the running to be selected as the best bookstore for The Penguin Classics Festival.

Henry Eliot, Creative Editor at Penguin Classics and the official spokesperson for The Penguin Classics Festival, evaluated all participating retail stores basis the space allocation, in-store ambience, and marketing & customer engagement initiatives. ‘The enthusiasm across the bookstores was commendable,’ said Henry. ‘This was not an easy decision but in the spirit of competition, we had to pick one. The presentation, consumer interactions, book sales at Kitab Khana were noteworthy and I would like to congratulate them for their great participation and performance. Most of all, my thanks to all the bookstores for being wonderful hosts to The Penguin Classics Festival.’

T Jagath, Chief Operating Officer, Kitab Khana (A Div.of Somaiya agencies Pvt.Ltd) said, ‘We at Kitab Khana are both delighted and deeply honoured to have received this recognition in the context of the focus month on the Penguin Random House Classics series. We are proud of our association with Penguin Random House, and the Classics series will always remain one of our core commitments. Perennial in its relevance, the Penguin Classics series it embodies the spectrum of knowledge, passion and insight that is the common heritage of the entire human species, across distinctions of race, gender, period, continent, and language.’

Nandan Jha, SVP Product & Sales, Penguin Random House India, said, ‘Only in its first year, the Penguin Classics Festival made a quite a mark and garnered a lot of positive reactions from customers. We share this success with all our retail partners who helped us take our books to the consumers. They were instrumental in innovatively attracting their attention and bring back the glory of reading classics with their efforts to engage with the audience.’

About Penguin Classics

Penguin Classics began in 1946 with a new accessible translation of Homer’s Odyssey in paperback, and is now the largest library of classic literature in the world. Spanning 4,000 years from the legends of Ancient Mesopotamia to the poetry of the First World War, with Greek tragedies, Icelandic sagas, Japanese epics and much more in between, it encompasses over 500 authors and 1,200 books.

About Penguin Random House India

Penguin Random House India is the largest English language trade publisher in the subcontinent, publishing over 250 new titles every year and with an active backlist of over 3000 titles. With a strong fiction and non-fiction list, it publishes across every segment including biography, travel, business, politics, history, religion and philosophy, lifestyle, cookery, health and fitness, sports and leisure, visual books and children’s books. The children’s titles are published under the Puffin imprint.

Penguin Random House India’s illustrious list includes Booker Prize-winning novels and winners of virtually every major literary prize, including the Nobel Prize, the Magsaysay Award, the Jnanpith Award, the Sahitya Akademi Award and the Commonwealth Writers’ Prize. Several of PRHI’s authors are also recipients of the Bharat Ratna and the Padma Vibhushan, India’s highest civilian honours.

Penguin Random House India is also the exclusive distribution partner for several leading local and international publishing houses in India and the sub-continent.



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