How to master ‘growth hacking’?

By A Staff Writer

How did Hotmail amass 30 million active members before getting acquired?

How did Netflix build over 125 million users worldwide?

How did Facebook acquire over 2 billion active users?

Simple answer: Growth hacking.

Growth hacking is a combination of coding, data intelligence and marketing. It doesn’t take a lot of investment–just a whole lot of creativity, smart data analysis and agility. It has now emerged as the new word for growth used by start-ups and entrepreneurs in India and across the world.

Full of riveting stories, Master Growth Hacking lets you learn from the pioneers of growth hacking in India. There are interviews with the founders of Zomato, IndiaMART, ShopClues, UrbanClap, Paisabazaar, Furlenco, FusionCharts, WittyFeed, UpGrad and a lot more.

Growth hacking is the new growth mantra that start-ups are using and don’t want you to learn about!

About the authors:

Apurva is the chief revenue officer at RateGain. Previously, as the head of corporate marketing for HCL Technologies, he played an integral role in scaling the company from US$700 million to US$8 billion. Awarded ‘Marketer of the Year’ by World Leadership Forum, ‘Digital Marketer of the Year’ by IAMAI and ‘B2B Marketer of the Year’ by Paul Writer, Apurva was ranked as one of the top ten Indian angel investors by the Economic Times. An alumnus of Harvard Business School, International Management Institute (IMI), New Delhi, Indian Institute of Mass Communication (IIMC), New Delhi and Mayo College, Ajmer, Apurva is currently pursuing PhD from IIT Delhi. His first book, You Are the Key, was a national bestseller.

Gaurav leads the digital marketing engagements for HCL’s clients in North America. Prior to this, he was leading HCL’s digital marketing team which has won more than 100 awards, including two prestigious ITSMA awards and the first prize for the best marketing case study published by Ivey Business School in 2015 from Amazon. He holds a double masters and is an alumnus of Virginia Tech.

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